作为追求我们手工艺的创作者，我们经常忽略作为专业艺术家角色的重要方面 - 将自己视为个人品牌。In this special conversation with Kelly Bush Novak, CEO and Founder of ID, the largest independently owned, full-service public relations agency in entertainment, we explore what a personal brand is, why it’s crucial to have one and the steps you’ll need to take to establish your presence. We also discuss how to define your brand, the digital strategies that can set you up for success and the practical tools to develop your own personal brand and determine what makes you and your work distinctive.